Global cloud advertising market to reach USD 8.1 billion by 2027. Global cloud advertising market is valued approximately at USD 2.3 billion in 2020 and is anticipated to grow with a healthy growth rate of about 19.6% over the forecast period 2021-2027. Cloud advertising deals with cloud-based services that support transaction, selection and delivery of advertising and related data in which price and content are determined during end-user access, by an auction mechanism which matches advertising impressions with bidders as they become available. The global cloud advertising market is being driven by increasing adoption of cloud service and growing need for targeted marketing and consumer analytics. Furthermore, growing impact of internet users and consumption of digital media will provide new opportunities for the global cloud advertising industry. For instance, according to Statista, the total number of internet users across the globe is expected to increase from 3.9 billion in 2018 to approximately 5.3 billion by 2023. Such growth in the internet users across the globe is expected to fuel developments in the market as software is hosted in cloud and accessed through internet. Hence, this is expected to boost the market growth. However, data security concerns may impede market growth over the forecast period of 2021-2027.

The regional analysis of the global cloud advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global cloud advertising market over the forecast period 2021-2027. Factors such as presence of a large number of market players in the region, growth in digital marketing and advertising industry, technological developments and advancements, etc. contribute towards the largest market share of the region in the forecast years.

Major market player included in this report are:
Adobe Inc.
Google LLC (Alphabet Inc.)
Sprinklr Inc.
Oracle Corp.
IBM Corp.
Microsoft Corp.
Salesforce.com Inc.
Amazon Web Services Inc.
InMobi Pte Ltd.
SAP SE

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:
Public Cloud
Private Cloud
Hybrid Cloud
By Service:
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
Platform as a Service (PaaS)
By End Users:
Retail
Media and Entertainment
IT and Telecom
BFSI
Government
Other End Users
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027.

Target Audience of the Global Cloud Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors