Global Proactive Services Market is valued approximately USD 3.54 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 21.5% over the forecast period 2022-2028. Proactive customer service is anticipating the customer needs as well as actively reaching out with solution, whether that is by communicating a potential problem which is cropped up, or by allowing customers to self-service issue. High costs incurred by unplanned outages, increasing focus on delivering enhanced customer experience and growing number of cyber threats has led the adoption of Proactive Services across the forecast period. For Instance: in November 2021, according to Palo Alto Networks, enterprise software manufacturer Zoho was targeted by hackers, possibly of Chinese origin, who exploited a vulnerability in its self-serve password management tool ManageEngine from late September to early October. Similarly, in May 2019, the confidential details of 885 million people, including bank account records, social security numbers, wire transactions, and other mortgage documentation, were apparently exposed by First American Financial Corporation. Also, Ai-Based Proactive Services and Partnerships and Affective Ecosystems increases the adoption & demand for Proactive Services which is likely to increase the market growth during the forecast period. However, managing security with multiple customer touchpoints, and lack of skilled professionals impedes the growth of the market over the forecast period of 2021-2027.

The key regions considered for the global Proactive Services Market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world in terms of market share owing to the growth in investment by various government authorities into various technologies such as Artificial Intelligence (AI), Machine Learning (ML) and , advanced data analytics. Whereas, Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2021-2027 due to factors such as expanding service sector and rising number of startups.

Major market player included in this report are:

Microsoft Corporation
Symantec Corporation
Fortinet, Inc.
Juniper Network, Inc.
Avaya Inc.
DXC Technology
Hewlett Packard Enterprise Company
Huawei Technologies Co., Ltd
International Business Machines Corporation
Cisco Systems, Inc
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Service:

Design & Consulting
Managed Services
Technical Support
By Technology:

Analytics
Artificial Intelligence
Others
By Application

Cloud Management
Customer Experience Management
Data Center Management
End-Point Management
Network Management
Others
By Enterprise

Small & Medium Enterprises
Large Enterprise
By End Use

BFSI
Government
Healthcare
Manufacturing
Media & Communications
Retail And Other
By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Proactive Services Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors