Global Social Media Management Market to reach USD 51.6 billion by 2027.Global Social Media Management Market is valued approximately USD 11.7 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 23.6% over the forecast period 2021-2027. Software and services for social media management generate, schedule, analyse, and engage digital material on social media platforms including Facebook, Instagram, Snapchat, Twitter, and others. Increased focus on the market and competitive intelligence, increased need for search ROI for social media strategy, improved customer experience with social media management, and increased user engagement of social media using smartphones are some of the major factors driving the growth of the Social Media Management Market. Profit margins are still being impacted by global competition, and businesses are always looking for technology solutions to increase efficiency and cut costs while preserving a competitive advantage. Whereas, Data privacy issues have received widespread attention in recent years, and laws and regulations addressing data protection and privacy, such as the General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), Health Insurance Portability and Accountability Act (HIPAA), and Gramm-Leach-Bliley Act, have had a significant impact on the social media space (GLBA). Businesses are attempting to make the most of social media management platforms by expanding their customer relationships through social media management solutions to obtain real-time information and generate corporate outcomes in terms of ROI. For instance, in June 2021, Adobe Commerce has added an AI-powered live search feature. Adobe Commerce businesses may deliver relevant and tailored search results to their customers based on their needs.


The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Social Media Management market. In the social media management industry, North America is projected to have the highest market share. The area is a mature and well-established market with a strong risk appetite and a desire for technical advancements, providing a wealth of chances for social media management vendors and service providers. The region is known for its large number of social media users and the prevalence of social media management solutions. The use of social media networks as a major marketing and customer interaction tool for industrial verticals is expected to boost market revenue creation in the area.

Major market player included in this report are:
Adobe
IBM
Google
Oracle
Salesforce
Sprout Social
Hootsuite
Meltwater
Sprinklr
Digimind
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Solutions
Services
By Deployment mode:
Cloud
On-premises
By Organization Size:
Small Enterprises
Medium sized Enterprises
Large Enterprises
By Application:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Others
By Vertical:
BFSI
Retail and Consumer Goods
Government and Public Sector
Healthcare and Life Sciences
IT and Telecom
Media and Entertainment
Manufacturing
Travel and Hospitality
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027

Target Audience of the Global Social Media Management Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors