Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
1.2.1. Cross-platform and Mobile Advertising Market, by Region, 2020-2028 (USD Billion)
1.2.2. Cross-platform and Mobile Advertising Market, by Advertisement Type, 2020-2028 (USD Billion)
1.2.3. Cross-platform and Mobile Advertising Market, by Platform, 2020-2028 (USD Billion)
1.2.4. Cross-platform and Mobile Advertising Market, by Enterprise Type, 2020-2028 (USD Billion)
1.2.5. Cross-platform and Mobile Advertising Market, by End Use Industries, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Cross-platform and Mobile Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Cross-platform and Mobile Advertising Market Dynamics
3.1. Cross-platform and Mobile Advertising Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Growing penetration of smartphones.
3.1.1.2. Rising number of internet users.
3.1.2. Market Challenges
3.1.2.1. Complexity in cross-platform promotional activity.
3.1.3. Market Opportunities
3.1.3.1. Rising number of smartphone users in emerging economies.
3.1.3.2. Growing advertising industry.
Chapter 4. Global Cross-platform and Mobile Advertising Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model (2019-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Cross-platform and Mobile Advertising Market, by Advertisement Type
6.1. Market Snapshot
6.2. Global Cross-platform and Mobile Advertising Market by Advertisement Type, Performance - Potential Analysis
6.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Advertisement Type 2019-2028 (USD Billion)
6.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
6.4.1. Search
6.4.2. Native Social
6.4.3. Display
6.4.4. Video
6.4.5. SMS
6.4.6. Audio
Chapter 7. Global Cross-platform and Mobile Advertising Market, by Platform
7.1. Market Snapshot
7.2. Global Cross-platform and Mobile Advertising Market by Platform, Performance - Potential Analysis
7.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
7.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
7.4.1. Smartphones
7.4.2. Tablets
7.4.3. Desktops
7.4.4. Smart Televisions
Chapter 8. Global Cross-platform and Mobile Advertising Market, by Enterprise Type
8.1. Market Snapshot
8.2. Global Cross-platform and Mobile Advertising Market by Enterprise Type, Performance - Potential Analysis
8.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Enterprise Type 2019-2028 (USD Billion)
8.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
8.4.1. Small and Medium Enterprises
8.4.2. Large Enterprises
Chapter 9. Global Cross-platform and Mobile Advertising Market, by End Use Industries
9.1. Market Snapshot
9.2. Global Cross-platform and Mobile Advertising Market by End Use Industries, Performance - Potential Analysis
9.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by End Use Industries 2019-2028 (USD Billion)
9.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
9.4.1. Telecom and IT
9.4.2. Finance & Insurance
9.4.3. Media & Entertainment
9.4.4. Retail
9.4.5. Healthcare & Social Assistance
9.4.6. Energy and Utility
9.4.7. Public Administration
9.4.8. Others
Chapter 10. Global Cross-platform and Mobile Advertising Market, Regional Analysis
10.1. Cross-platform and Mobile Advertising Market, Regional Market Snapshot
10.2. North America Cross-platform and Mobile Advertising Market
10.2.1. U.S. Cross-platform and Mobile Advertising Market
10.2.1.1. Advertisement Type breakdown estimates & forecasts, 2019-2028
10.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
10.2.1.3. Enterprise Type breakdown estimates & forecasts, 2019-2028
10.2.1.4. End Use Industries breakdown estimates & forecasts, 2019-2028
10.2.2. Canada Cross-platform and Mobile Advertising Market
10.3. Europe Cross-platform and Mobile Advertising Market Snapshot
10.3.1. U.K. Cross-platform and Mobile Advertising Market
10.3.2. Germany Cross-platform and Mobile Advertising Market
10.3.3. France Cross-platform and Mobile Advertising Market
10.3.4. Spain Cross-platform and Mobile Advertising Market
10.3.5. Italy Cross-platform and Mobile Advertising Market
10.3.6. Rest of Europe Cross-platform and Mobile Advertising Market
10.4. Asia-Pacific Cross-platform and Mobile Advertising Market Snapshot
10.4.1. China Cross-platform and Mobile Advertising Market
10.4.2. India Cross-platform and Mobile Advertising Market
10.4.3. Japan Cross-platform and Mobile Advertising Market
10.4.4. Australia Cross-platform and Mobile Advertising Market
10.4.5. South Korea Cross-platform and Mobile Advertising Market
10.4.6. Rest of Asia Pacific Cross-platform and Mobile Advertising Market
10.5. Latin America Cross-platform and Mobile Advertising Market Snapshot
10.5.1. Brazil Cross-platform and Mobile Advertising Market
10.5.2. Mexico Cross-platform and Mobile Advertising Market
10.6. Rest of The World Cross-platform and Mobile Advertising Market
Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Facebook Inc.
11.2.1.1. Key Information
11.2.1.2. Overview
11.2.1.3. Financial (Subject to Data Availability)
11.2.1.4. Product Summary
11.2.1.5. Recent Developments
11.2.2. Google, Inc.,
11.2.3. SAP SE,
11.2.4. Apple, Inc.,
11.2.5. Microsoft Corporation,
11.2.6. Verizon Digital Media Services, Inc.,
11.2.7. Amobee, Inc.
11.2.8. 4INFO,
11.2.9. AdColony,
11.2.10. Inmobi.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption