Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Online Advertising Market, by Region, 2019-2027 (USD Billion)
1.2.2. Online Advertising Market, by Ad Format, 2019-2027 (USD Billion)
1.2.3. Online Advertising Market, by Platform, 2019-2027 (USD Billion)
1.2.4. Online Advertising Market, by End User, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Online Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Online Advertising Market Dynamics
3.1. Online Advertising Market Impact Analysis (2019-2027)
3.1.1. Market Drivers
3.1.1.1. Increasing developments in technologies
3.1.1.2. Rising spending on digital advertisements
3.1.2. Market Challenges
3.1.2.1. Lack of communication
3.1.3. Market Opportunities
3.1.3.1. Global digitalization offers opportunities for market expansion
Chapter 4. Global Online Advertising Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Online Advertising Market, by Ad Format
5.1. Market Snapshot
5.2. Global Online Advertising Market by Ad Format, Performance - Potential Analysis
5.3. Global Online Advertising Market Estimates & Forecasts by Ad Format 2018-2027 (USD Billion)
5.4. Online Advertising Market, Sub Segment Analysis
5.4.1. Social Media
5.4.2. Search Engine
5.4.3. Video
5.4.4. Email
5.4.5. Other Advertising Formats
Chapter 6. Global Online Advertising Market, by Platform,
6.1. Market Snapshot
6.2. Global Online Advertising Market by Platform, Frequency-Potential Analysis
6.3. Global Online Advertising Market Estimates & Forecasts by Platform, 2018-2027 (USD Billion)
6.4. Online Advertising Market, Sub Segment Analysis
6.4.1. Mobile
6.4.2. Desktop and Laptop
6.4.3. Other Platforms
Chapter 7. Global Online Advertising Market, by End User,
7.1. Market Snapshot
7.2. Global Online Advertising Market by End User, Performance-Potential Analysis
7.3. Global Online Advertising Market Estimates & Forecasts by End User, 2018-2027 (USD Billion)
7.4. Online Advertising Market, Sub Segment Analysis
7.4.1. Automotive
7.4.2. Retail
7.4.3. Healthcare
7.4.4. BFSI
7.4.5. Telecom
7.4.6. Other End-user Verticals
Chapter 8. Global Online Advertising Market, Regional Analysis
8.1. Online Advertising Market, Regional Market Snapshot
8.2. North America Online Advertising Market
8.2.1. U.S. Online Advertising Market
8.2.1.1. Ad Format breakdown estimates & forecasts, 2018-2027
8.2.1.2. Platform breakdown estimates & forecasts, 2018-2027
8.2.1.3. End User breakdown estimates & forecasts, 2018-2027
8.2.2. Canada Online Advertising Market
8.3. Europe Online Advertising Market Snapshot
8.3.1. U.K. Online Advertising Market
8.3.2. Germany Online Advertising Market
8.3.3. France Online Advertising Market
8.3.4. Spain Online Advertising Market
8.3.5. Italy Online Advertising Market
8.3.6. Rest of Europe Online Advertising Market
8.4. Asia-Pacific Online Advertising Market Snapshot
8.4.1. China Online Advertising Market
8.4.2. India Online Advertising Market
8.4.3. Japan Online Advertising Market
8.4.4. Australia Online Advertising Market
8.4.5. South Korea Online Advertising Market
8.4.6. Rest of Asia Pacific Online Advertising Market
8.5. Latin America Online Advertising Market Snapshot
8.5.1. Brazil Online Advertising Market
8.5.2. Mexico Online Advertising Market
8.6. Rest of The World Online Advertising Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Google Inc.
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Ad Format Summary
9.2.1.5. Recent Developments
9.2.2. Adobe Systems Inc.
9.2.3. Microsoft Corporation
9.2.4. Yahoo! Inc.
9.2.5. AOL, Inc.
9.2.6. MobGen B.V.
9.2.7. eBay, Inc.
9.2.8. LongJump CRM
9.2.9. Hulu, LLC
9.2.10. Facebook Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption