Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Toys and Games Market, by Region, 2019-2027 (USD Billion)
1.2.2. Toys and Games Market, by End-user, 2019-2027 (USD Billion)
1.2.3. Toys and Games Market, by Product, 2019-2027 (USD Billion)
1.2.4. Toys and Games Market, by Distribution Channel, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Toys and Games Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Toys and Games Market Dynamics
3.1. Toys and Games Market Impact Analysis (2019-2027)
3.1.1. Market Drivers
3.1.1.1. Green toys gaining popularity among parents
3.1.1.2. Traditional toys and games making a resurgence
3.1.1.3. People becoming more conscious of advantages of constructing toys
3.1.2. Market Challenges
3.1.2.1. Delay in anticipated movie releases
3.1.3. Market Opportunities
3.1.3.1. Development in technology
Chapter 4. Global Toys and Games Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Toys and Games Market, by End-user
5.1. Market Snapshot
5.2. Global Toys and Games Market by End-user, Performance - Potential Analysis
5.3. Global Toys and Games Market Estimates & Forecasts by End-user 2018-2027 (USD Billion)
5.4. Toys and Games Market, Sub Segment Analysis
5.4.1. 0-8 age
5.4.2. 9-15 age
5.4.3. 15 age & above
Chapter 6. Global Toys and Games Market, by Product,
6.1. Market Snapshot
6.2. Global Toys and Games Market by Product, Performance-Potential Analysis
6.3. Global Toys and Games Market Estimates & Forecasts by Product, 2018-2027 (USD Billion)
6.4. Toys and Games Market, Sub Segment Analysis
6.4.1. Electronic games
6.4.2. Outdoor & sport toys
6.4.3. Dolls
6.4.4. Preschool toys
6.4.5. Games & puzzles
6.4.6. Others
Chapter 7. Global Toys and Games Market, by Distribution Channel,
7.1. Market Snapshot
7.2. Global Toys and Games Market by Distribution Channel, Performance-Potential Analysis
7.3. Global Toys and Games Market Estimates & Forecasts by Distribution Channel, 2018-2027 (USD Billion)
7.4. Toys and Games Market, Sub Segment Analysis
7.4.1. Offline
7.4.2. Online
Chapter 8. Global Toys and Games Market, Regional Analysis
8.1. Toys and Games Market, Regional Market Snapshot
8.2. North America Toys and Games Market
8.2.1. U.S. Toys and Games Market
8.2.1.1. End-user breakdown estimates & forecasts, 2018-2027
8.2.1.2. Product breakdown estimates & forecasts, 2018-2027
8.2.1.3. Distribution Channel breakdown estimated & forecasts, 2018-2027
8.2.2. Canada Toys and Games Market
8.3. Europe Toys and Games Market Snapshot
8.3.1. U.K. Toys and Games Market
8.3.2. Germany Toys and Games Market
8.3.3. France Toys and Games Market
8.3.4. Spain Toys and Games Market
8.3.5. Italy Toys and Games Market
8.3.6. Rest of Europe Toys and Games Market
8.4. Asia-Pacific Toys and Games Market Snapshot
8.4.1. China Toys and Games Market
8.4.2. India Toys and Games Market
8.4.3. Japan Toys and Games Market
8.4.4. Australia Toys and Games Market
8.4.5. South Korea Toys and Games Market
8.4.6. Rest of Asia Pacific Toys and Games Market
8.5. Latin America Toys and Games Market Snapshot
8.5.1. Brazil Toys and Games Market
8.5.2. Mexico Toys and Games Market
8.6. Rest of The World Toys and Games Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. LEGO System A/S
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. End-user Summary
9.2.1.5. Recent Developments
9.2.2. Hasbro
9.2.3. Mattel
9.2.4. JAKKS Pacific Inc.
9.2.5. Sony Interactive Entertainment Inc.
9.2.6. Nintendo
9.2.7. Microsoft
9.2.8. NetEase Inc.
9.2.9. Sanrio Company Ltd.
9.2.10. Playmates Toys Limited
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption